Ayo Taylor-Dixon is in his second year as Assistant Director of Athletics for Marketing and Event Management at the University of South Florida.
In his current position Taylor-Dixon is responsible for all marketing plans as they pertain to the athletics department with his primary focus centering on football and men’s and women’s basketball. In addition, he also oversees the production of all marketing materials, the production of television, radio and print advertising and schedules for those ads, and is responsible all game presentation and promotion for men’s and women’s soccer, volleyball, men’s and women’s basketball, baseball and softball.
Before accepting his position at USF in October of 2006, Taylor-Dixon served in a host of administrative and staff positions at the University of Evansville over a four-plus year stretch.
From July 2005 until his appointment with the Bulls, he held the same title at Evansville where he coordinated and managed the corporate sponsorship program and was the primary contact for all licensing issues. He was also responsible for the marketing plans and production of all marketing materials while also directing student marketing and promotions.
After serving as Director of Marketing and Ticket services from November 2002 to August 2004, Taylor-Dixon was promoted to Assistant Director of Athletics for Marketing and Ticket Services where he coordinated and managed all ticket sales operations including season and single game sales, developed ticket sales materials and managed ticket office operations.
A native of Houston, Texas, Taylor-Dixon got his start in athletics as a graduate assistant in marketing and promotions at his alma mater, Stephen F. Austin State University in Nacogdoches, Texas in August 2001 before moving onto Evansville as an external relations intern in August 2002.
Taylor-Dixon earned his bachelor’s degree in marketing in 2000 and his masters of interdisciplinary studies degree with an emphasis in business, communications and kinesiology in 2002 from Stephen F. Austin.