Eric Soncrant joined the athletics development office at the University of South Florida in April of 2002 and now holds the title of Assistant Director of Athletics and Executive Director of the Bulls Club.

Soncrant serves as a member of the senior development team that sets goals, budgets and an operating plan for USF’s athletics development program. In addition, he oversees all aspects of annual giving including creating new initiatives designed to increase annual giving on a short term and long term basis.  Under his direction, annual giving has increased by over $1 million dollars in the past three years.

Along with numerous new program’s that Soncrant has introduced he created a new annual golf tournament that in four years raised over $250,000 for the football program and developed the highly successful Around the Horns Coach’s Tour which allows USF fans, donors and alumni to interact with members of the school’s athletic administration and coaching staff. 

Soncrant came to USF after serving for three years as Assistant Director of Athletics for Development and Ticketing at the University of Maine at Orono. While in that capacity her served as a member of the department’s senior staff and oversaw an annual fund drive – which consisted of better than 1,300 members – raising nearly $500,000 in combined gifts. He also coordinated a bi-annual hockey alumni weekend which generated nearly $50,000. In conjunction with the event, he cultivated major donors to create a hockey endowment of $2 million dollars.

Soncrant also served as Director of Special Projects for the UNM Lobo Club at the University of New Mexico for two years, April 1997 to September 1999 where he assisted with the coordination of an annual fund drive that rose over $1.75 million dollars ion cash and $1.5 million dollars in in-kind services.

Prior to his stop in Albuquerque, Soncrant spent from July 1996 to April 1997 in Las Cruces as a marketing coordinator at New Mexico State University where he crated and implemented structured marketing program’s for the women’s athletics programs.

A 1994 graduate of Central Michigan University with a bachelor’s degree in psychology, Soncrant got his start in collegiate athletics as an intern at his alma mater where he was primarily responsible for assisting with game operations for all athletic department events from January 1995 to December 1996. He then became a marketing assistant for Palace Sports and Entertainment – the parent company for the Detroit Pistons, Detroit Shock and Detroit Vipers – where he coordinated all radio and print trade for major events held at the Palace of Auburn Hills.

Soncrant and his wife Liisa have two daughters, Haven Brooklyn and Holland Ryann.